At Leadercast, I led the digital marketing strategy for one of the world’s most recognized leadership event brands. My focus was on transforming our event-first model into a scalable, digital brand experience—driving growth across paid media, SEO, email, social, and affiliate marketing.

A key part of that transformation included leading content and promotional strategy for the Leadercast Podcast, which grew to over 20,000 weekly listeners, establishing the brand as a consistent voice in the leadership development space.

Key Contributions:

• Directed the growth of Leadercast 365, a leadership-focused video-on-demand platform, increasing subscriptions through targeted campaigns, content marketing, and funnel optimization.

• Oversaw the Leadercast Podcast, helping it reach 20,000+ weekly listeners through strategic content planning, cross-channel promotion, and influencer outreach.

• Planned and launched annual event campaigns seen by more than 100,000 global participants, including brand refreshes and go-to-market strategy for new event themes.

• Led a cross-functional marketing team, including designers, developers, media buyers, and content creators, to deliver multi-channel performance campaigns.

• Optimized the marketing tech stack (HubSpot, WordPress, Stripe, Monday, Mailchimp, Slack, Panda Docs) for better segmentation, automation, and reporting—boosting email engagement and conversion tracking from 20% to 40% engagement.

• Produced lead magnets, nurture flows, and video content that fueled B2B pipeline growth and strengthened customer LTV across segments.

Built for Growth. Rooted in Purpose.

At Leadercast, I helped bridge mission and performance—delivering inspirational leadership content while driving tangible results across digital platforms. This role sharpened my ability to lead with both empathy and data, scaling teams and campaigns that made a measurable difference.

“Nick just gets it. He knows how to tell a compelling story, but he also knows how to make it perform. He cares deeply about the mission, the team, and the people we served.”