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A connected retail media engine for CPG brands selling on Amazon, Walmart, Kroger, Target and Costco.
53%sales increase
209%new-to-brand uplift
THE CHALLENGE
CPG and retail brands needed to scale through digital commerce. That took data-driven ads, richer content and deeper analytics working together.
THE APPROACH
- Used Amazon Marketing Cloud and DSP tools for audience insight, segmentation and budget optimization.
- Added interactive video, comparison charts and A+ content to product pages.
- Coordinated paid media across Amazon, Walmart, Kroger and Target for unified visibility.
- Built a central analytics framework across DSP, search and content, including machine learning anomaly detection.
THE RESULTS
- 53% increase in sales and 209% uplift in new-to-brand acquisition from AMC-powered campaigns
- Higher conversion and content scores from richer product pages
- Benchmarks beaten across Amazon, Walmart, Target and Kroger
- A scalable, measurable foundation for budget and creative decisions
FEEDBACK
“A rare blend of strategic thinker and hands-on executor.”Nick Spicher, Senior VP of Growth
About Nick Pitzer
Nick Pitzer helps businesses scale with digital marketing strategies built on storytelling, web development, SEO, email, paid media, and performance analytics.