A fractional CMO is a senior marketing leader who works with your company part-time. You get the strategy, the leadership and the accountability of a chief marketing officer, without the cost and commitment of a full-time executive hire.
Who this is for
- Growing companies that have outgrown ad hoc marketing but are not ready for a full-time CMO.
- Founders and CEOs who are still running marketing themselves and want it led by someone who has done it.
- Teams with good people and no clear plan, who need direction, priorities and a way to measure what works.
- Companies between marketing leaders who need steady hands while they decide what comes next.
What I take on
- Strategy: one clear story, one plan, and the few priorities that matter this quarter.
- Leadership: guiding designers, developers, media buyers, writers and agencies so they ship on time and pull in the same direction.
- Channels: choosing and running the right mix of SEO, AEO, paid media, email, social and web.
- Measurement: a simple dashboard that shows leadership what marketing contributes to revenue.
- Systems: the marketing stack, from HubSpot to analytics, set up so it actually reports what you need.
- Hiring and vendors: helping you hire well, brief agencies and know when to say no.
What leading marketing looks like in practice
At Leadercast, I led digital strategy for a leadership event brand, directed a cross-functional team of designers, developers, media buyers and content creators, rebuilt the marketing stack for better segmentation and reporting, and grew a podcast to more than 20,000 weekly listeners. At Health Carousel, I built a dashboard that showed leadership marketing's contribution to revenue, and SEO and paid media became core growth pillars.
At Cisco, a story-driven campaign returned 4.5 times its media spend in pipeline revenue. At Kroger, a 90 day recruitment campaign raised applications in priority roles by 112% and cut cost per hire by 30%.
How it works
- We start with a call to understand your goals, your team and what is working.
- I review your current marketing, numbers and tools, and tell you plainly where the biggest opportunities are.
- We agree on a plan and a time commitment that fits your stage and budget.
- I work alongside your team on a regular rhythm, with clear priorities, honest reporting and no jargon.
A fractional CMO should make your marketing clearer, not more complicated.
If you want senior marketing leadership without a full-time hire, book a call and tell me what you are trying to grow.
Questions
What is a fractional CMO?
A fractional CMO is an experienced marketing leader who works part-time for a company, setting strategy, leading the team and measuring results, without the cost of a full-time chief marketing officer.
How is a fractional CMO different from a marketing consultant or an agency?
A consultant advises and an agency executes a defined set of work. A fractional CMO takes ownership of marketing direction and results, leads the people and vendors involved, and answers to leadership like an executive would.
When should a company hire a fractional CMO?
Common moments are when marketing has outgrown ad hoc efforts, when a founder is still running marketing alone, when leadership cannot see what marketing contributes to revenue, or when a company is between marketing leaders.
What does a fractional CMO cost?
It depends on scope and the time commitment. We set both on an initial call so the engagement fits your stage and budget.
Which areas of marketing do you cover?
Strategy and storytelling, SEO, AEO, paid media, email and automation, web development with analytics, marketing operations and leading cross-functional teams.