The Challenge

The Harvest Group serves CPG and retail brands looking to scale through digital commerce channels—especially Amazon, Walmart, Kroger, Target, and Costco. They needed a robust strategy to elevate retail media performance by blending data-driven ad campaigns, immersive content, and deep analytics.

The Approach

I played a key role in crafting a holistic retail media engine:

• Amazon Ad Expertise & AMC Integration: Leveraged Amazon Marketing Cloud (AMC) and DSP tools to unlock audience insights, build high-impact segmentations, and optimize budgets—mirroring the 53% sales lift and 209% boost in new-to-brand acquisition seen in DUDE Wipes campaigns.

• Rich Media Enhancements: Collaborated on deploying interactive videos, comparison charts, and A+ content across platforms—improving shopper engagement and content scores.

• Cross-Retail Omnichannel Strategy: Coordinated paid media across Amazon, Walmart (including Scintilla), Kroger, and Target to ensure unified visibility and optimized spend.

• Analytics & Reporting Stack: Built a centralized analytics framework for tracker dashboards across DSP, search, and content. Drew on Harvest’s R&D innovations—like anomaly detection via machine learning—to deliver actionable insights and operational efficiencies.

The Results

• Amplified Amazon Sales & NTB Acquisition: Achieved 53% increase in sales and 209% uplift in new-to-brand acquisition through AMC-powered campaigns.

• Improved Shopper Engagement: Enhanced product pages with rich media, video, and comparison charts—driving increased conversion rates and higher content scores.

• Unified Omnichannel Media Performance: Surpassed benchmarks across Amazon, Walmart, Target, and Kroger by aligning DSP and sponsored ads.

• Data-Led Optimization: Utilized proprietary analytics to detect performance anomalies, inform budget shifts, and guide creative decisions—setting a foundation for scalable, measurable growth.

Conclusion

Working in tandem with The Harvest Group’s integrated team, I helped shift retail media from isolated tactics to a fully connected growth engine. By blending deep data, rich storytelling, and cross-channel coordination, we moved beyond “advertising” and into strategic media leadership—fueling brand growth, shopper engagement, and sustainable performance.

“Nick Pitzer is a rare blend of strategic thinker and hands-on executor. During his time working with our team, he brought a sharp digital perspective to our retail media efforts—especially in areas like Amazon DSP, content strategy, and cross-channel optimization. He not only understands the data but knows how to turn it into smart, creative campaigns that drive results. Nick’s collaborative style made him a trusted partner across departments, and his ability to simplify complex challenges made a real impact. I’d work with him again in a heartbeat.”