The Challenge

Boonrise, a purpose-driven creative agency, had built a reputation for powerful storytelling—but lacked a consistent digital strategy to reach new clients, grow awareness, and scale their marketing efforts. The brand needed a shift in both messaging and execution to compete in a more digitally driven landscape.

The Approach

As Director of Sales and Marketing, I led the transformation of Boonrise’s digital presence from the ground up:

• Brand Repositioning: Helped rebrand the agency from Rebel Pilgrim to Boonrise, establishing a clearer, more marketable brand identity.

• Content & Thought Leadership: Built a content engine around creative storytelling, corporate culture, and video strategy—resulting in increased organic engagement and industry recognition.

• SEO Overhaul: Conducted a full audit of the site, implemented SEO best practices, and targeted high-value service keywords to boost visibility and inbound traffic.

• Paid Media Launch: Introduced a performance marketing program including Google Ads and LinkedIn campaigns, generating new inbound leads from ideal client profiles.

• CRM & Sales Enablement: Implemented HubSpot to align sales and marketing efforts, creating automated nurture tracks and pipeline visibility.

• Strategic Partnerships: Collaborated with sales, creative, and leadership teams to position Boonrise as a go-to partner for values-driven brands.

The Results

• 3x increase in inbound leads within the first 12 months

• 35% increase in organic website traffic through SEO and content

• New business wins with regional and national brands across retail, higher education, and non-profit sectors

• Shortened sales cycles with better lead qualification and automation

• Strengthened brand credibility and digital presence during a major rebrand and business transition

Conclusion

My time at Boonrise was about more than just marketing—it was about helping a mission-aligned company grow its reach without losing its heart. By combining strategy with creativity, we created a scalable foundation that helped Boonrise tell better stories—and reach more of the right people.

Nick just gets it. He knows how to tell a compelling story, but he also knows how to make it perform. He cares deeply about the mission, the team, and the people we serve.