# Nick Pitzer

> Nick Pitzer helps businesses scale with digital marketing strategies built on storytelling, web development, SEO, email, paid media, and performance analytics. Nick Pitzer is a growth marketing expert whose work spans SEO, paid media, email and marketing automation, web development and analytics.

## Case studies
- [Shure](https://nickpitzer.com/work/shure/): A campaign that tells more than 100 years of Shure history as one story, Past, Present, Beyond, across five eras and 29 milestones. Key facts: 100+ years of sound told as one story; 5 eras, from The Beginning to Innovations for the Next Century; 29 milestones on the timeline, each tied to a named product or moment; SM58 billed on the timeline as the most popular vocal microphone in the world.
- [Leadercast (2020 to 2025)](https://nickpitzer.com/work/leadercast/): I led digital strategy for one of the best known leadership event brands, turning an event-first model into a scalable digital brand. Results: 20,000+ weekly podcast listeners; 100,000+ global event participants; 20% to 40% email engagement.
- [Cisco (2019)](https://nickpitzer.com/work/cisco/): A story-driven, full-funnel campaign that made smart factory technology feel real to a skeptical, mostly offline manufacturing audience. Results: 4.5x pipeline revenue vs media spend; 8.2% landing page conversion (2.6% avg); 31% more qualified leads in 6 months.
- [Kroger (2019)](https://nickpitzer.com/work/kroger/): A 90 day digital recruitment campaign that filled hourly roles faster and cheaper than job boards and walk-ins ever did. Results: +112% applications in priority roles; 30% lower cost per hire; 40% faster time to fill.
- [Boonrise (2018 to 2021)](https://nickpitzer.com/work/boonrise/): I rebuilt a purpose-driven creative agency’s digital presence from the ground up, including its rebrand from Rebel Pilgrim. Results: 3x inbound leads in 12 months; 35% more organic traffic.
- [Harvest Group (2019)](https://nickpitzer.com/work/harvest-group/): A connected retail media engine for CPG brands selling on Amazon, Walmart, Kroger, Target and Costco. Results: 53% sales increase; 209% new-to-brand uplift.
- [Cincinnati Zoo (2018)](https://nickpitzer.com/work/cincinnati-zoo/): A Super Bowl campaign starring Fiona the Hippo, plus a pottery mug drop that sold out in under 30 minutes. Results: 3.2M+ video views; 145% engagement lift; 30 min mug drop sell-out.
- [Upside Innovations (2020)](https://nickpitzer.com/work/upside-innovations/): A digital HR handbook that gave a fast-growing company the clarity and credibility to support an acquisition. Results: Digital + print handbook formats.
- [Health Carousel (2017)](https://nickpitzer.com/work/health-carousel/): SEO and paid media rebuilt as growth pillars for a fast-growing healthcare staffing firm. Results: 10x monthly organic traffic; 5x qualified leads.

## About
- [About](https://nickpitzer.com/about/): services, awards, certifications and answers to common questions about Nick Pitzer.

## Writing
- [Calm is Contagious](https://nickpitzer.com/2025/07/13/calm-is-contagious/): Leadership isn’t about avoiding fires. It’s about staying calm while everything’s burning and nobody’s found the fire extinguisher yet.
- [The Day I Tried to Replace Myself with AI](https://nickpitzer.com/2025/05/25/the-day-i-tried-to-replace-myself-with-ai/): I let ChatGPT write a blog post to chase traffic. The spike never came. Here is what I learned about SEO, trust and using AI to assist while people lead.

## Contact
- [Contact](https://nickpitzer.com/contact/): book a call at https://calendly.com/nickpitzer/new-meeting or connect on LinkedIn at https://www.linkedin.com/in/nickpitzer/

## Optional
- [Full text of every page](https://nickpitzer.com/llms-full.txt)